How does one turn down the opposite sex? Let’s take a look.
The first is from the female perspective.
The second is from the male perspective.
Hmm. Clearly you can guess which I prefer.
So sad Coca Cola has stooped to the sexism and stupidity it takes to sell beer to males. I wonder when they’re going to start using dogs and frogs – maybe they’ll throw in a donkey or a horse along with a beautifully stereotyped woman. I didn’t realize the stupid male was their current target audience. Good job though for such a fantastic piece of garbage which not only degrades women’s intellect and makes them into sex objects totally unworthy of a proper breakup, i.e. respect, but also for making guys look like a bunch of stupid A-holes.
Oh, and certainly none of this makes Coca-Cola the “family choice” drink either, which is a good thing since soda rots your teeth, doesn’t quench your thirst or provide any nutritional value, is bad, bad, bad for the envirnoment and has potential to make you a “Coke” addict. “Take out the water, and all its remaining ingredients are known toxins”.
Though Danier Leather merely shows us something we already know – men are sex-minded and can have some balls when approaching a woman, their advertising campaign isn’t rude to either sex because it discreetly allows the males to embarrass each other while the woman has the last laugh (and the audience too). It’s appealing, sexy, funny, and opposite sex ”bashing” in just the right way. Our heroine doesn’t directly insult the boys. They’ve insulted themselves. I call that intelligent “sexism”. Can there be such a thing? If so, Danier Leather accomplished it. And in an age of product sexualization for increased sales, it’s nice to see a company who understands how to do it “as it should be”. Bravo.
The Coke advert is truly in bad taste (pun intended), but it occurs to me that it is targeting an adolsecent male market. Don´t tarr us all with the same brush!
I don´t agree that it takes this type of advertising to sell beer to males though. I cannot comment on US beer advertising, but in the UK and Germany very few beer commercials push in that direction. Many german adverts focus on tradition and nature claims of the beer.
Men will buy beer anyway, so it is about brand distinction and recognition rather than creating a demand.
As for the other advert, it is fun indeed. But is it not a little hypocritical too? Surely the message to potential female custoemrs is… buy our leather jackets and you´ll have men chasing you. I´m not so sure that is 100% positive.
Well, the point, Pooh Bare, was that if sexism is going to be used in an ad, Danier Leather does it more appropriately. The fact that the target audience is adolescent/young-adult males is precisely why I find it offensive. Those are the men of tomorrow.
And usually I can handle a sexism ad; laugh it off or say “ouch” and be done with it. I don’t take offense like some women because I kind of believe in stereotypes (my psychology classmates didn’t like that one) but this one just stretched my limit of tolerance simply because it was from Coca Cola rather than a beer company moreso for the fact that the whole sexism thing (directed at males or females) seems to be the fad, meaning, if our media can’t represent a bit of respect for the opposite sex via degrading the other then how is a society supposed to respect each other at all and where is that fine line between a laugh and going a bit too far too often?
Yes, Danier Leather was fun but was it really hypocritical? Aren’t most ads? And I didn’t really notice the leather coat or appreciate that as the sign of men gawking; it was HER who was sexy. Screw the leather apparel. She could have been putting on a potato sack. lol
There are a majority of ads which use the “men/women will chase you if you use X product” motto. That’s just advertising and no it’s not 100% positive but at least it was tasteful. I think both sexes can handle a bit of poking fun at the other’s stereotypes as long as it’s in good taste. Good point though. And like your pun usage. lol
Ah … so Coca Cola deserve special wrath! I know what you mean about it not being a positive or healthy product, but I thought the complaints about the environment were a bit excessive, since they would need to be comparative with other products.
[...] Sexism “as it should be” by Tatiana von [...]
it’s an ad for coke zero. it’s aimed firmly at the already coke addict younger half of the baby boomer generation trying to relate to their bad ass past (or trying to create the fantasy of one)
regardless, I fail to see where any difference should be noted between any advertiser using sex appeal to sell a product.
personally, I’d be ignoring both as boring. then again, I don’t watch television.